Web agencies often think about building successful products. Making money while you sleep is an exciting prospect for web agencies used to selling hours. 

Making the leap from a successful web agency to a successful product organization is a big one. Common wisdom says that you shouldn’t even think about combining the two. Nevertheless, many of us still try and there are successful examples in our space. 

If you are interested in exploring products as a web firm, this session is a primer on how to do so successfully, including topics like how to balance client work, prioritize development, staff correctly and start earning your first recurring revenue. 

I have run a successful web agency, built a successful product and now work at a highly successful product / PAAS company. Doing all three has given me a unique understanding of the different problems and opportunities involved in each and ideas on how best to approach their different needs.